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Nomination Notice

CIAQ recruits two leaders to accelerate the achievement of its business plan

Saint-Hyacinthe, June 25, 2014 – CIAQ is pleased to announce that two recognized and respected leaders in the industry are joining its management team. Sylvain Boyer will become Director of Producer Services as of August 4, and David Jr Crack will occupy the position of Coordinator and Strategist for Progressive Herds from July 2.

"The arrival of these two leaders, who have followed remarkable career paths and whose values reflect those of the new CIAQ we are building, will allow us to speed up the implementation of our strategic development plan and better respond to all of our clients’ needs," said Mario Hébert, General Manager of CIAQ. "The dynamism and recognized expertise of Sylvain and David, as well as their commitment to our plan, demonstrate that CIAQ indeed has a bright future."
Sylvain Boyer – As Director of Producer Services, Sylvain Boyer will be responsible for the marketing of all CIAQ services, including genetics and reproduction. He will take the lead in the next stages of deploying Tandem Solutions, as well as in the continuous improvement of our operations involving producers in all regions.    

Before joining CIAQ, Sylvain worked within La Coop network for more than 25 years. He occupied the post of Specialist Advisor in dairy production for over 3 years. He was then Regional Consultant, Ruminant Sector, covering the cooperatives of Lotbinière, Nicolet-Yamaska and the Beauce. His role was to train and advise local officials on technical and commercial matters. He subsequently served for more than 14 years, until his appointment to CIAQ, as Senior Director, Ruminant Service (dairy, beef, ovine, equine) at La Coop fédérée. Sylvain has been serving producers since leaving the ITA, having been hired as a dairy-plant representative by Coopexcel in Granby. He subsequently worked for the Unicoop cooperatives in the Saint-Anselme area and for the SCA La Seigneurie in Lotbinière until 1996.

David Jr Crack – In his new post of Coordinator and Strategist for Progressive Herds, David will bring to CIAQ and the producers his considerable expertise acquired at Alta Genetics, where he has been more than 17 years. He was working in developing and managing the Alta team and also as a large herd specialist. He will oversee the implementation of a plan dedicated to the needs of producers with progressive herds.

David grew up on the Crackholm Holsteins family farm in Richmond, Québec, which he still operates with his children. He has twice been awarded the title of Master Breeder and his herd has also received more than 20 All-Canadian nominations since 2002. David has been an official judge since 2000 and is recognized as an ambassador for Canadian genetics. He has served as an official judge at many shows in Québec, Canada, United States, Australia, Europe and South America.

restructuring within the Marketing and Genetics Direction

These appointments are taking place as part of the restructuring within the Marketing and Genetics Direction, which includes the recent appointment of Marcel Choinière as business and partnership development consultant reporting to Mario Hébert, General Manager. In his new role, which involves significant scope and impacts for CIAQ, Marcel is taking on responsibility for the mandates and activities related to business development and he will ensure the management of partnerships, particularly for those within the larger Semex family.

André Lanthier, district manager for Outaouais/Laurentides/Lanaudière, has been has been appointed special advisor. In addition to fulfilling his position as manager, André will put his vast field experience to work in supporting management with regards to labour relations issues.

About CIAQ

Located in Saint-Hyacinthe and created in 1948, the Centre d’insémination artificielle du Québec (CIAQ) is the only production centre of bovine semen in Québec and works at improving the genetics of dairy and beef cattle. CIAQ is owned by three groups of Québec producers: Les Producteurs de lait du Québec, or LPLQ (milk producers); the Conseil québécois des races laitières inc., or CQRL (breed associations); and the Conseil provincial des cercles d’amélioration du bétail inc., or CPCAB (breeding clubs).

For information:

Mario Hébert
General Manager
Telephone:    450 774-1141


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